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The rise of e-commerce has brought major changes to many industries, and unsurprisingly, the tea industry is no exception. The decade-old marketing strategy is transforming a trade that's been around for thousands of years.

New Money: Tea blended with e-commerce

Tea taster Fang Chengzhe used to travel to different tea shops or tea-producing villages, but now he prefers to get most of his tea online, and Yanxuan is one of his favorite sources.

Yanxuan is an e-commerce platform for consumer products, launched by Netease, a Nasdaq-listed Internet technology company. The platform has gathered more than 20 types of tea from China's six main tea-producing regions.

 

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