London Fashion Week has just wrapped up. As Xi Jia reports, London is pioneering new developments in the business.
London is the first city to host Fashion Week in the world. Compared with the other fashion shows in Paris, Milan, and New York, it is the one that brings out most of the new stars in the fashion industry, including Alexander McQueen.
Trained as an apprentice on London's Savile Row, the designer rose from an east-end London boyhood to become of the world's leading talents in fashion.
The Alexander McQueen brand made its highly-anticipated return to London for the first time in more than a decade on Sunday, unveiling its womenswear Autumn/Winter 2016 collection.
Another highlight of London Fashion Week is Burberry, British luxury behemoth since 1856. The brand is pioneering a new approach to the way it presents shows. From September, it will move to a catwalk-straight-to-consumer model with the collection shown in the next season.
With Instagram, Twitter, and other social media, fashion has never been so accessible for ordinary people. This interactive fashion democratization is leading a revolutionary change in the industry.