Many of China’s expectant women are embracing a trend to have pregnancy photographs. As society develops rapidly, beauty standards are changing. It’s an once-in-a-lifetime experience for most women, and they want to savour the moment.

Zhou Minjun is in the 32nd week of her pregnancy. As this will probably be the only time she will carry a baby, she wants to have her bump frozen quickly in a photograph.

Zhuo Minjun, mother to be, said, "This is a once-in-a-lifetime experience. I want to remember this moment. Afterwards, we can all meet together and we can show the photos to our child."

A dab of foundation here, a bit of blusher there - It feels good to be treated like a princess. Along with her husband, Lu Meidan is preparing for her big shoot with make-up artists and hairstylists.

Wang Shunyue, said, "It's due to the development of society. In the past, conservative thinking led people to think that it was not polite to expose your belly to others. But now society has developed a lot, and with it, people's thinking has also changed a lot."

As the general manager of photo studio Taidibao, Li Yan set up a studio specializing in pregnancy photography. Now it has developed three different brands and has seven locations devoted to mums-to-be and their families.

Li Yan, founder of Taidibao Studio, sadi, "Now they think that when they fall pregnant, this is the most beautiful time in their life. This is a concept that has changed a lot recently. Even if it looks like a ball, women think their figure is beautiful."

Traditionally, pregnant women are thought to be weak and stripped of their beauty. But these attitudes are changing. Taking pregnancy photographs is a new way to remember their beautiful moments for mothers-to-be.

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