Top 10 Best Global Brands 2018
- By Wang Yanfang
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E-mail China.org.cn, October 29, 2018
Interbrand, a London-based consultancy company, recently released its 19th annual report on the Best Global Brands.
Chinese brand Huawei made its 100 Best Global Brands debut, taking 68th place, Interbrand reported. The company's brand value increased by 14 percent to US$7.58 billion compared to last year.
Amazon's brand value surged the most among the top 100 brands with growth of 56 percent. Amazon has seen its average brand value grow annually by 36 percent over the last five years, and it now stands third in the overall list.
The newcomers of this year's best global brands spanned the luxury, technology, alcohol and automotive sectors. Chanel, Hennessy, and Nintendo re-entered the list, and Spotify and Subaru made their debut.
The luxury sector was the top-performing category this year with 42 percent growth. Gucci and Louis Vuitton stood out, with brand value growth of 30 and 23 percent respectively.
General Electric's value dropped the most among the 100 brands – down 26 percent to US$32.76 billion.
The top 10 Best Global Brands 2018 were:
10. McDonald's
Brand value: US$43.42 billion
Growth: +5%
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