Top 10 growing brands 2018
- By Wang Yanfang
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E-mail China.org.cn, October 18, 2018
Interbrand, a London-based consultancy company, recently released its 19th annual report rating the Best Global Brands.
Among the top 100, Apple remained top, with its brand value reaching US$214.48 billion.
Chinese brand Huawei was ranked among the 100 best global brands, taking 68th place, according to Interbrand. Its brand value increased by 14 percent to US$7.58 billion compared to last year.
This year's newcomers spanned the luxury, technology, alcohol and automotive sectors. Chanel, Hennessy, and Nintendo re-entered the list, and Spotify and Subaru made their debut.
The luxury sector was the top-performing category with 42 percent growth, led by Gucci and Louis Vuitton.
General Electric's value dropped the most among the 100 brands – down by 26 percent to US$32.76 billion.
The top 10 growing brands 2018 were:
10. Caterpillar
Brand value: US$ 5.73 billion
Growth: +18%
Ranking: 82
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