Top 10 most innovative companies in Asia 2014
- By Lu Na
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E-mail China.org.cn, September 1, 2014
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Hindustan Unilever
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Hindustan Unilever [zj123.com] |
Rank on the full list: 14
Country: India
12-Month Sales Growth (%): 8.2
5-Year Annualized Total Return (%): 21.4
Innovation Premium (%): 54.7
This company has boosted the innovation of toothbrushes and toothpastes, deodorant, skin care products, hair care products and laundry detergents. Last year, Hindustan Unilever launched a plan called "perfect village" to promote the benefits of cleansers and fabric softeners. The company sent employees to spend two months experiencing rural life in order to understand their target consumers.
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