Top 100 global brands 2011
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E-mail China.org.cn, October 8, 2011
Intel 英特爾
Rank | 2010 Rank | Region/Country | Sector | Brand Value ($m) | Change in Brand Value |
7 | 7 | United States | Electronics | 35,217 | 10% |
Intel is at the forefront of microprocessor innovation, committed to advancements in energy efficiency, the use of technology in education and healthcare, and global ventures in computer technology. The business cycle in the technology industry favors such a strong leading brand, and Intel seizes upon this position with an unwavering focus on innovation. As competition intensifies, Intel continues to promote the speed, quality, and reliability of its products as the basis for its price premium. However, as an ingredient brand, customers sometimes forget about it, with the brand becoming buried in the product itself. Even though it is less pronounced in messaging, Intel's sonic branding remains strong given its iconic status. Additionally, prolonged delivery of its smartphone powered by its legendary processors (in part, a consequence of the dissolution of Intel's collaboration with Nokia) has not helped the brand. Through aggressive, well-executed advertising campaigns; corporate citizenship activities; and a strong social media presence, Intel continues to grow its awareness, especially by engaging consumers in conversations about the future.
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