2010 FIBA World Championship will be held from August 28 to September 12, in Istanbul, Turkey. The FIBA World Championship is a world basketball tournament for men's national teams that is held quadrennially by the International Basketball Federation (FIBA). The World Championship gold medal is considered to be just as prestigious as the Olympic Basketball Tournament gold medal.[1] The champion team wins the Naismith Trophy, which was first awarded in the 1967 tournament.