Local authorities should realize that attempts to promote tourist spots cannot be successful in the long run if their social influence and historical significance are ignored, especially if the sole motive is to make more money.

Scenic spots keep attracting visitors not only because of their picturesque landscape and beautiful surroundings, but also, and more importantly, because of their historical and cultural values that make them different from others. Therefore, tourist spot managements should promote the core attractive aspects and distinctive features of a site to acquire the competitive edge in the tourism market, and stop trying to club two totally unrelated things together to fool the public.

In fact, Chuzhou's Mount Langya has a pretty rich cultural history associated with it, such as the masterpiece, Story of Old Tippler's Pavilion, written by Ouyang Xiu after he was appointed the governor of Chuzhou, and the eastern Anhui culture represented by the Fengyang flower-drum dance. It is thus surprising that despite having ample local cultural treasures and resources which can be used to promote tourist sites and increase economic returns, some local authorities make silly, short-term efforts to attract more tourists.

Aside from creating and enhancing the cultural distinctiveness of a scenic area, it is also important to impress visitors with high-quality tourist services and products, especially because many domestic tourist destinations fail to please visitors. Hence, local tourism authorities should focus on these aspects, instead of trying to hitch a free ride on the success of a film or TV production to increase their revenues, because such attempts cannot fool people for a long time.

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