The well-known fashion knits brand, "Bods.bodynits", launched in 1984, made its debut in Shanghai's Raffles City this month.
Whilst bods is thoroughly masculine in its design philosophy, bodynits takes on a softer stance, directed more towards its women consumers.
The two brands provide a series of swimwear, gym wear, underwear and accessories which are young, sporty and sexy. They are not only comfortable but constantly updated in the season's latest colours and styles.
Fitted and semi-fitted tees, tanks, vest and workout shorts are made in finest cotton fabrics.
The success of the brands in Singapore and Malaysia is attributed to its single-minded focus on giving the target group of consumers what they want in the way of wearable fashion.
The brands are specially designed for young men and young women aged over 25 years old who are physically active with well-toned bodies and who love the outdoors. These people are aware of fashion, without being addicted to it.
(Shanghai Star December 29, 2003)
