從展品到商品，中國文化助力樂高“拼”出新機(jī)遇
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11月7日在第六屆進(jìn)博會消費(fèi)品展區(qū)樂高集團(tuán)展臺拍攝的楓涇古鎮(zhèn)樂高模型。11月5日，連續(xù)六年參展的樂高集團(tuán)精心打造的主題裝置“玩樂之心”亮相第六屆進(jìn)博會消費(fèi)品展區(qū)。6日，樂高集團(tuán)在進(jìn)博會上正式發(fā)布了4款全新樂高玩具套裝并揭幕了將要入駐樂園迷你天地主題區(qū)的楓涇古鎮(zhèn)樂高模型。自首屆進(jìn)博會以來，樂高集團(tuán)每年都會在進(jìn)博會全球首發(fā)最新產(chǎn)品，其中絕大多數(shù)都以中國文化為靈感來源，能夠與中國消費(fèi)者產(chǎn)生情感共鳴。[新華社記者 李夢嬌 攝]
This photo taken on Nov. 7, 2023 shows a model of Fengjing ancient town built with LEGO bricks at the booth of Danish toy giant LEGO Group during the sixth China International Import Expo (CIIE) in Shanghai, east China. The LEGO Group has participated in the CIIE for six consecutive years. The Danish toy giant released four new toy sets on Monday during the sixth CIIE. It has been releasing toy products globally during each edition of the CIIE, most of which are inspired by Chinese culture. (Xinhua/Li Mengjiao)
