從展品到商品，中國文化助力樂高“拼”出新機遇
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2022年11月5日在第五屆進博會消費品展區(qū)拍攝的樂高展品。11月5日，連續(xù)六年參展的樂高集團精心打造的主題裝置“玩樂之心”亮相第六屆進博會消費品展區(qū)。6日，樂高集團在進博會上正式發(fā)布了4款全新樂高玩具套裝并揭幕了將要入駐樂園迷你天地主題區(qū)的楓涇古鎮(zhèn)樂高模型。自首屆進博會以來，樂高集團每年都會在進博會全球首發(fā)最新產(chǎn)品，其中絕大多數(shù)都以中國文化為靈感來源，能夠與中國消費者產(chǎn)生情感共鳴。[新華社記者 張建松 攝]
This photo taken on Nov. 5, 2022 shows the exhibits of LEGO Group at the consumer goods exhibition area of the fifth China International Import Expo (CIIE) in Shanghai, east China. The LEGO Group has participated in the CIIE for six consecutive years. The Danish toy giant released four new toy sets on Monday during the sixth CIIE. It has been releasing toy products globally during each edition of the CIIE, most of which are inspired by Chinese culture. (Xinhua/Zhang Jiansong)
