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Press conference on publicity and cultural work in the new era

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Red Star News:

The audience could not get into the stadiums during this year's Winter Olympics to watch the games. Still, they could enjoy a new immersive audiovisual experience through the screen. We have also noticed that China's radio and television 5G service was launched on June 27. Could you introduce more details about what new experience the development of radio and television technology has brought to us in the past decade? Moreover, what further changes can we expect in the future? Thank you.

Meng Dong:

Thank you for your questions and interest in the development of radio and television technology. As you mentioned, just like everyone else during this year's Winter Olympics, I enjoyed the stunning scenery made possible by new audiovisual technologies. 

We could use our 5G smartphones to switch angles and enjoy a 360-degree view of the games. Meanwhile, watching the Winter Olympics in 8K ultra-HD also became a reality. The micro-expressions of athletes, their rotating movies in slow motion and even the splashing snowflakes were visible on the screen, providing a different visual impact. During the Winter Olympics, the application of cloud computing helped us broadcast the Winter Olympics worldwide amid the pandemic. As a result, we enabled watching the Winter Olympics on cloud TV. Especially on the stage of the opening and closing ceremonies of the Winter Olympics, the super-large LED screen presented a 16K ultra-HD video for the first time, and the technology enabled thousands of actors to merge into the video and created a passionate virtual scene full of imagination.

Behind the brand-new audiovisual experiences were the practice of technological innovation and the application of integrated development in radio and television during the past decade. We can summarize the development of radio and television technology as high-definition presentation, multi-dimensional communication, and smart services.

Over the past decade, radio and television have broadcasted in high-definition. Currently, 1,045 HDTV channels and 10 UHD TV channels are operating nationwide. More high-quality audiovisual content has been presented to the audience. Moreover, there is plenty of virtual reality (VR), interactive and immersive high-tech content, and new advanced audiovisual forms. These developments have enriched people's daily lives and significantly improved people's sense of gain and happiness in audiovisual areas.

Over the past decade, the transmission of radio and TV programs has become multifaceted. We have made great efforts to promote the coordinated development of wired, wireless, satellite, internet, 5G, and other technical means, thus realizing all-media, integrated and multi-channeled communication. People can not only listen to the radio or watch TV programs at home but also enjoy various audio-visual radio and TV programs in cars, trains, ships, and other mobile environments.

Over the past decade, radio and TV services have become intelligent. We have explored how radio and TV are used innovatively for government services and for civil and commercial uses. While watching TV, people can obtain comprehensive information services in a convenient way, including e-commerce, online education, medical and health care, social security, government services, and grassroots governance. This year, China Broadnet officially launched its 5G services, and it will bring more distinctive application scenarios and services in the future. It's fair to say that smart radio and television are integrated into people's digital life in all aspects.

In the future, television will be more than just "TV." We are vigorously promoting the research and innovative development of "future TV," which will bring us richer audio-visual enjoyment, a more convenient interactive experience, and more ubiquitous intelligent services.

That's all from me. Thank you.

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