Top-quality light manufactured products and consumer goods have been on display at the China Brand Show 2010 held in Las Vegas since Sunday, as part of China's bid to further enhance the profiles of Chinese-made products and promote closer Sino-U.S. trade and economic relations.

Co-hosted by the Chinese Ministry of Commerce (MOFCOM), and the Zhejiang and Fujian Provincial Governments, the exhibition is being held from Aug. 8 through Aug. 11. It has been staged in the United States for seven years in a row.

A ribbon-cutting ceremony was held at the Las Vegas Convention Center on Monday morning. Ranking officials from MOFCOM, Zhejiang and Fujian provinces and Nevada and Las Vegas participated in the event. Around 200 people witnessed the occasion.

"The China Brand Show has become an important window for U.S. enterprises and consumers to understand 'Made in China,' Chinese brands and Chinese enterprises," said Wen Zhongliang, Deputy Chief of the Department of Foreign Trade under the Chinese Ministry of Commerce. "Also, the show is more and more attractive to Chinese enterprises."

The show occupies a total exhibition area of 4,500 sq m and hosts 229 carefully selected top-brand Chinese firms from 18 provinces and cities in China, including Zhejiang, Fujian, Jiangsu, and Guangdong.

The exhibits, including light manufactured products, consumer and household electronic goods, feature high-technology and ingenious design and represent a new dimension of China's latest economic achievements. This year's show has set records in scale, exhibitors and exhibit varieties.

The show has served as a platform where corporate image can be built, products showcased and positive conditions for cultivating well-known Chinese brands created, the organizers said.

For the past four years in a row, the show has been hosted in Las Vegas, one of the ideal venues for exhibitors around the world. China and Nevada have "a great future together as trade partners and friends," Lorraine Hunt-Bono, Commissioner and former Lt. Governor of Nevada, said.

The appearance of participating enterprises and products in the show will not only facilitate American consumers to buy Chinese goods, but also provide cooperation opportunities for firms of the two countries.

"The increasingly close Sino-U.S. economic and trade cooperation not only benefits the peoples of both countries, but also provides new impetus for the development of bilateral relations, and contributes to the recovery of the global economy to a steady growth," Wen, the MOFCOM official, added.

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