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E-mail China.org.cn, November 5, 2024
The "Under the Castle" Halloween-themed pop-up store, designed by Jackson Wang and his team, will be open in Shanghai throughout November, following on from the pop star's successful collaboration with Universal Studios Singapore last month, which brought the first Chinese intellectual property (IP) to the Singapore theme park.
The interior of the "Under the Castle" pop-up store in Shanghai. [Photo courtesy of Team Wang Design]
The store is open from now until Nov. 30 at No. 10 Yongyuan Road in central Shanghai. Hauntingly decorated both inside and outside, a wide range of merchandise specially designed by Wang and his team is on offer, with visitors even having the chance to obtain a free comic book. Preparations are also underway for an "Under the Castle"-themed carnival and exclusive market, although the date has yet to be announced.
The exterior of the "Under the Castle" pop-up store in Shanghai. [Photo courtesy of Team Wang Design]
"Under the Castle" was created by Team Wang Design, a luxury streetwear label founded by its creative director Jackson Wang and his friend and longtime partner Henry Cheung. The "Under the Castle" experience and merchandise originated from the "Sparkles - Knock Knock" series launched in October 2022, and an escape room created by the singer in Shanghai in 2023.
A display featuring the central characters Pumpkie and Spookie inside the "Under the Castle" pop-up store in Shanghai. [Photo courtesy of Team Wang Design]
The franchise introduces the characters Pumpkie and Spookie, around whom Jackson Wang has also crafted a comic book. Pumpkie, a pumpkin brought to life on Halloween, and Spookie, a playful ghost, explore a cursed castle in their village, encountering the building's former royal residents and uncovering its secrets.
Ahead of the Shanghai store's opening, Wang had already extended his star power and intriguing concept overseas. In late September, Team Wang Design announced its first partnership with Resorts World Sentosa when it opened the "Under the Castle" haunted house at Universal Studios Singapore's 12th edition of "Halloween Horror Nights."
The "Under the Castle" attraction at Universal Studios Singapore. [Photo courtesy of Team Wang Design]
Combining Team Wang Design's bold aesthetics with a spooky narrative, the attraction featured a terrifying take on the characters Pumpkie and Spookie, integrating elements from Wang's 2022 album "Magic Man" through props and scare actors. Open from Sept. 27 to Nov. 2, it was the largest haunted house at this year's event, consistently drawing long lines of visitors and fans. The collaboration also marked the first time a Chinese IP had been featured in the Universal Studios theme park in Singapore.
Henry Cheung, CEO and co-founder of Team Wang Design, revealed that he and Wang have loved Halloween since they were children. For "Under the Castle" to be part of the legendary celebration at Universal Studios Singapore was "truly an honor," Cheung said in a statement, adding that the theme park's Halloween event has been setting the gold standard for fear and fun for more than a decade.
Jackson Wang interacts with fans at the launch of his "Under the Castle" comic book at Resorts World Sentosa, Singapore, Oct. 13, 2024. [Photo courtesy of Team Wang Design]
Wang, who is working on his next album set for release in 2025, has taken time out this year to refresh and recharge. After years of relentless touring and intense pressure, he aimed to live a more balanced life and spend more time with friends. However, his desire to keep creating led him to undertake high-profile projects, including a collaboration in June with auction platform Joopiter, owned by his friend, the American musician and fashion designer Pharrell Williams.
Fans can look forward to more projects and surprises from the singer next year. At the Weibo Music Awards 2024, held in Beijing this September, Wang announced: "I've rested this year and will come back to the music scene next year. Check me out next year; wait and see."
