In 2006, China produced 82,000 minutes of animation films.
However, this still falls short of the market demand, said Jin
Delong, head of the Publicity Management Department at the State
Administration of Radio, Film and Television, the Life
News reported.
There are more than 1,000 television channels in China and
hundreds of millions of adolescents watch TV. At present, domestic
animation films, especially excellent domestic animation films, are
far from enough to meet the demand of the people, especially young
people, he said.
"While China should increase the production of animation films,
it should also raise the quality of domestically-made animation
films. At present, most domestic animation makers do not pay enough
attention to the creative and research work before the filmmaking.
As a result, most of the animation films produced are roughly made
with poor taste both in imagination and creativity," Jin said.
"Administrative bodies at various levels and animation makers
should devote more efforts to raising the quality of domestic
animation films," he said.
At present, piracy has become a serious problem for domestic
animation films and it has caused great losses to animation
producers. Animation products, especially videos and cartoon books,
are frequently copied illegally. Chinese government should
strengthen its efforts to crack down on piracy so as to protect the
interests of domestic animation makers.
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(Chinanews.cn February 28, 2007)